From an IEEE article: Preparing Barbie for a High-Tech Career
[Mattel] let the public vote online in January 2009 on Barbie’s next career in its “I Can Be…” series, which aims to acquaint children with a variety of professions. As more than 600 000 votes poured in, Computer Engineer Barbie took a commanding lead over the other choices, which included environmentalist, architect, and surgeon.
Any publicity is good publicity, so I appreciate the efforts of the IEEE member who promoted this. If Barbie is getting new professions, engineering should be one of them.
If they were going for realism, they could have given her lighted magnifying goggles and a nice button-down short-sleeve shirt with a caliper and tweaker stuffed in the pocket. The promotional pictures should have her looking down, not right at the viewers eyes. I do like the narrow glasses, though, which allow her to look over them for reading markings on parts without removing them. They could also do a product placement partnership with Pepsi by giving her a Mountain Dew.
My vote for Barbie’s next job would be for her to retire and become an historical relic. Barbie is a goofy toy to begin with, but juxtaposing her with real professions, esp a male-dominated one, make the dolls seem even goofier. It seems like a toy that was offensive a generation ago and is now just a joke.